Origin Story: Toquilla Straw

Behind the scenes with our very first product.

In 2011, we created our very first product: The Panama Hat. A reflection of Ecuadorian culture, our Panama Hat ignited our very own tradition—partnering with skilled artisans to create quality toquilla hats for years to come. Today, each hat we create tells a story of lasting design, quality materials, and responsible production.

The Craft

The art of weaving toquilla straw is passed on by many generations of majority female artisans in two cities–Montecristi and Cuenca. Hat weaving evolved as an industry along the coast of Ecuador during the 1600s, and in 2012, it was added to the UNESCO Intangible Cultural Heritage Lists. The enduring tradition is now an important part of our supply chain.

Three straw hats overlapping each other.
The Materials

Our hats are made by hand from toquilla straw, a sustainably-harvested, renewable resource. The straw is made entirely from palm fronds, which grow among the Andes Mountains. Once the straw is harvested and gathered, it is then prepared to be woven into an intricate, braid-like texture and crafted into a versatile and durable hat.

Dried spaghetti noodles hanging on a line to dry.
The Process

Each square inch of woven toquilla straw consists of between 1600 and 2500 hand weaves. It takes Ecuadorian skilled artisans eight hours to weave a single hat by hand. Every toquilla strand is woven meticulously and tightly, allowing the hat to maintain its like-new condition through countless wears.

Four women, wearing hats and shawls, stand near a building working with fibers.

We’re proud to share the story behind our toquilla hats—a testament to the role of craftsmanship in design, quality, and sustainability. This is fewer, better.

Three stacked hats with a hand adjusting the top one near a wooden object.

Discover our toquilla hat collection. From wide-brim to a classic silhouette, our array of styles is thoughtfully curated to suit any look.

White/Black / 56 White/Black / 56
Natural / 56 Natural / 56
Natural / 56_57 Natural / 56_57